Technology
Visualizing Google’s Search Engine Market Share
Visualizing Google’s Search Engine Dominance
Google is ubiquitous in the daily lives of billions of people around the world, with leading positions in online search, maps, and other services.
In fact, Google’s dominance is so far-reaching, it has led the U.S. Justice Department to launch a civil antitrust lawsuit for what it believes are examples of anticompetitive and exclusionary conduct.
This graphic, which uses data from Similarweb, shows the scale of Google’s lead over major search engine competitors like Bing and Yahoo.
Global Search Engine Market Share
The data we used to create this graphic is provided in the table below. It is global search engine market share as of June 2023, across all platforms (desktop, mobile, and tablet).
Note that this analysis does not include China, where Google and other American tech firms are currently banned, or Russia, where Google has ceased operations.
| Search Engine | Global Market Share (%) |
|---|---|
| 90.7% | |
| Bing | 3.2% |
| Yahoo | 3.2% |
| Other | 2.9% |
The largest player included in “Other” is South Korea’s Naver (0.48% global market share), which is similar to Google in that it offers a plethora of online services like search, video, and mobile payments.
Google Prepares for its U.S. Lawsuit
In January 2023, the U.S. Justice Department announced a civil antitrust lawsuit against Google for monopolizing digital advertising technologies.
Today’s complaint alleges that Google has used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies
Merrick B. Garland, Attorney General
The Justice Department originally made several antitrust arguments. Potential actions that were deemed red flags include setting Google as a default mobile browser on Android phones, designing search results to disadvantage competitors, and the company’s ongoing partnership with Apple for its Safari browser. That said, some of the less substantial claims have since been dismissed by Judge Amit Mehta.
Google’s court case will begin in mid-September, marking the biggest tech monopoly trial since United States v. Microsoft Corp in 2001. Google is expected to argue that it simply offers a superior product.
Can Bing Challenge Google on Home Turf?
To answer this question, let’s look at U.S. market share over the past 12 months ending June 2023.
From this chart we can see that Bing maintains a slightly higher 5.5% U.S. market share (versus 3.2% globally).
The biggest takeaway from this chart, though, is that Bing does not appear to have gained any traction in 2023, even after releasing its latest AI-powered version in February.
The new Bing is the result of Microsoft’s $10 billion investment into OpenAI at the beginning of 2023, which allows the tech giant to incorporate the immensely popular GPT-4 into its various products and services.
Technology
Charting the Next Generation of Internet
In this graphic, Visual Capitalist has partnered with MSCI to explore the potential of satellite internet as the next generation of internet innovation.
Could Tomorrow’s Internet be Streamed from Space?
In 2023, 2.6 billion people could not access the internet. Today, companies worldwide are looking to innovative technology to ensure more people are online at the speed of today’s technology.
Could satellite internet provide the solution?
In collaboration with MSCI, we embarked on a journey to explore whether tomorrow’s internet could be streamed from space.
Satellite Internet’s Potential Customer Base
Millions of people live in rural communities or mobile homes, and many spend much of their lives at sea or have no fixed abode. So, they cannot access the internet simply because the technology is unavailable.
Satellite internet gives these communities access to the internet without requiring a fixed location. Consequently, the volume of people who could get online using satellite internet is significant:
| Area | Potential Subscribers |
|---|---|
| Households Without Internet Access | 600,000,000 |
| RVs | 11,000,000 |
| Recreational Boats | 8,500,000 |
| Ships | 100,000 |
| Commercial Aircraft | 25,000 |
Advances in Satellite Technology
Satellite internet is not a new concept. However, it has only recently been that roadblocks around cost and long turnaround times have been overcome.
NASA’s space shuttle, until it was retired in 2011, was the only reusable means of transporting crew and cargo into orbit. It cost over $1.5 billion and took an average of 252 days to launch and refurbish.
In stark contrast, SpaceX’s Falcon 9 can now launch objects into orbit and maintain them at a fraction of the time and cost, less than 1% of the space shuttle’s cost.
| Average Rocket Turnaround Time | Average Launch/Refurbishment Cost | |
|---|---|---|
| Falcon 9* | 21 days | < $1,000,000 |
| Space Shuttle | 252 days | $1,500,000,000 (approximately) |
Satellites are now deployed 300 miles in low Earth orbit (LEO) rather than 22,000 miles above Earth in Geostationary Orbit (GEO), previously the typical satellite deployment altitude.
What this means for the consumer is that satellite internet streamed from LEO has a latency of 40 ms, which is an optimal internet connection. Especially when compared to the 700 ms stream latency experienced with satellite internet streamed from GEO.
What Would it Take to Build a Satellite Internet?
SpaceX, the private company that operates Starlink, currently has 4,500 satellites. However, the company believes it will require 10 times this number to provide comprehensive satellite internet coverage.
Charting the number of active satellites reveals that, despite the increasing number of active satellites, many more must be launched to create a comprehensive satellite internet.
| Year | Number of Active Satellites |
|---|---|
| 2022 | 6,905 |
| 2021 | 4,800 |
| 2020 | 3,256 |
| 2019 | 2,272 |
| 2018 | 2,027 |
| 2017 | 1,778 |
| 2016 | 1,462 |
| 2015 | 1,364 |
| 2014 | 1,262 |
| 2013 | 1,187 |
Next-Generation Internet Innovation
Innovation is at the heart of the internet’s next generation, and the MSCI Next Generation Innovation Index exposes investors to companies that can take advantage of potentially disruptive technologies like satellite internet.
You can gain exposure to companies advancing access to the internet with four indexes:
- MSCI ACWI IMI Next Generation Internet Innovation Index
- MSCI World IMI Next Generation Internet Innovation 30 Index
- MSCI China All Shares IMI Next Generation Internet Innovation Index
- MSCI China A Onshore IMI Next Generation Internet Innovation Index
MSCI thematic indexes are objective, rules-based, and regularly updated to focus on specific emerging trends that could evolve.
Click here to explore the MSCI thematic indexes
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