Culture
Ranked: Which Countries Drink the Most Beer?
Visualizing Global Beer Consumption
Global beer consumption exceeded 185 million kiloliters in 2021, enough to fill more than 74,000 Olympic-sized swimming pools.
So, which countries drink the most beer?
This graphic uses data from Kirin Holdings to compare global beer consumption by country. The Japanese company has been tracking beer consumption around the world since 1975.
Which Countries Drink the Most Beer?
Every region in the world increased its overall beer consumption in 2021 compared to 2020, with global consumption rising by 4%.
Asia holds a 31% share of the global beer market, remaining the world’s largest beer-consuming region over the last 14 years.
| Rank | Country | Total Consumption (thousand kl) | Market Share |
|---|---|---|---|
| 1 | 🇨🇳 China | 38,093 | 20.5% |
| 2 | 🇺🇸 U.S. | 24,170 | 13.0% |
| 3 | 🇧🇷 Brazil | 14,540 | 7.8% |
| 4 | 🇷🇺 Russia | 8,937 | 4.8% |
| 5 | 🇲🇽 Mexico | 8,660 | 4.7% |
| 6 | 🇩🇪 Germany | 7,584 | 4.1% |
| 7 | 🇬🇧 United Kingdom | 4,608 | 2.5% |
| 8 | 🇯🇵 Japan | 4,188 | 2.3% |
| 9 | 🇻🇳 Vietnam | 4,159 | 2.2% |
| 10 | 🇪🇸 Spain | 4,131 | 2.2% |
China was the largest beer-consuming country for the 19th consecutive year.
The tradition of brewing and enjoying beer in China spans approximately nine millennia. Recent archaeological discoveries have revealed that as far back as 7000 BC, ancient Chinese communities were engaged in producing beer-like alcoholic beverages, primarily on a small and localized basis.
China was also the leading producer of beer in 2022, followed by the United States.
Beer Consumption Per Capita
When examining per capita beer consumption, Asia falls behind Europe. In fact, nine of the top 10 consumers of beer per capita are European nations.
The Czech Republic remains the leader in per capita beer drinking for the 29th year. In 2021, the average Czech drank more than 184 liters of beer.
| Rank | Country | Per Capita Beer Consumption (volume in liters) | Total Consumption (thousand kl) |
|---|---|---|---|
| 1 | 🇨🇿 Czech Republic | 184.1 | 1,969 |
| 2 | 🇦🇹 Austria | 98.7 | 888 |
| 3 | 🇱🇹 Lithuania | 96.3 | 260 |
| 4 | 🇷🇴 Romania | 95.6 | 1,826 |
| 5 | 🇵🇱 Poland | 94.1 | 3,557 |
| 6 | 🇪🇪 Estonia | 91.4 | 119 |
| 7 | 🇩🇪 Germany | 90.4 | 7,584 |
| 8 | 🇪🇸 Spain | 88.5 | 4,131 |
| 9 | 🇳🇦 Namibia | 85.7 | 223 |
| 10 | 🇭🇷 Croatia | 82.4 | 338 |
The Czech Republic is known for its affordable beer. In some parts of the country, beer can even cost less than bottled water.
Small Brewers and Technology
Beer production is expected to rise over the next decade, boosted by new smaller brewers, particularly in Western countries.
Investments have also been made in new technology to expedite the brewing process, including the utilization of ‘BeerBots’ capable of accelerating the fermentation process.
According to Future Market Insights, the global beer market is projected to be valued at $690 billion in 2023, rising to $996 billion by 2033.
Business
Charted: How the Logos of Select Fashion Brands Have Evolved
For some fashion brands, changing logos mirror the constant loop of reinvention, over decades of building products, markets, and consumer bases.
Charted: How the Logos of Select Fashion Brands Have Evolved
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
A global fashion brand needs to balance maintaining a consistent style built painstakingly over the years while adapting to current trends. And for some of them, their changing logos reflect the loop of reinvention, over decades of building products, markets, and consumer bases.
We illustrate the evolution of six fashion companies’ logos over time. Data for the visualization and article is sourced from 1000logos.net.
Nike & Adidas: A Tale of Two Shoe Companies
The world’s largest footwear company, Nike began its journey as Blue Ribbon Sports in 1964. In 1971, they rebranded as Nike, inspired by the Greek goddess of victory.
The famous swoosh logo was designed in 1971 by Carolyn Davidson, at the time a Portland State University graphic design student. She was paid $35 dollars for her work (about $270 today). Twelve years later, Nike co-founder Phil Knight have her 500 Nike shares that have remained unsold.
Here’s how often some of the world’s biggest fashion brands have changed their logos since founding.
| Brand | Logo Changes |
|---|---|
| 👟 Adidas | 10 |
| 👖 Levi's | 8 |
| ✔️ Nike | 4 |
| 👕 Gap | 4 |
| 🐊 Lacoste | 3 |
| 👗 Zara | 3 |
Meanwhile, Adidas has far older origins: all the way back to 1920 Germany. Founded by Adolf Dassler, the company split into Adidas and Puma in 1947.
Dassler bought the iconic three stripes from another German sports company in 1947. In 1952, the stripes debuted on Adidas footwear at the Summer Olympics.
Currently, Adidas has several concurrent logos depending on the product line. This includes: the horizontal across a trefoil (Adidas Originals), curved across a circle (Adidas Style) or the diagonal mountain above the brand name (Adidas Performance).
-
Maps7 days agoMapped: Southeast Asia’s GDP Per Capita, by Country
-
Markets2 weeks agoVisualizing Global Inflation Forecasts (2024-2026)
-
United States2 weeks agoCharted: What Southeast Asia Thinks About China & the U.S.
-
Brands2 weeks agoThe Evolution of U.S. Beer Logos
-
Healthcare1 week agoWhat Causes Preventable Child Deaths?
-
Energy1 week agoWho’s Building the Most Solar Energy?
-
Markets1 week agoMapped: The Most Valuable Company in Each Southeast Asian Country
-
Technology1 week agoMapped: The Number of AI Startups By Country