The message is the medium
Messaging services are rapidly growing beyond online chat
“I PROPOSE, if and when found, to take him by his beastly neck, shake him till he froths, and pull him inside out and make him swallow himself.” It is not often that Silicon Valley’s denizens quote P.G. Wodehouse. But this is what Benedict Evans of Andreessen Horowitz, a venture-capital firm, expects the success of messaging services could do to both mobile and corporate software.
This article appeared in the Business section of the print edition under the headline “The message is the medium”
From the March 28th 2015 edition
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