Technology
The 100 Most Expensive Keywords on Google
The 100 Most Expensive Keywords on Google
What do lawyers do with all of those legal fees that they generate?
Apparently, they throw it at cost-per-click advertising on Google AdWords.
According to today’s infographic on the 100 most expensive keywords on Google by WebpageFX, search phrases related to legal services make up the vast majority of the rankings with 78 of 100 search phrases.
Why Lawyers?
The average cost across all industries for CPC advertising was $1.58 per click in 2015.
However, Google has has billions of available keywords, and the cost for specific keywords can range dramatically based on a number of factors. Some phrases are worth pennies, while others can cost hundreds of dollars. It all depends on the relevance and the potential revenue that can be generated off of a particular search phrase.
Many law firms are willing to pay in the higher end of that spectrum, particularly for business related to personal injury claims and car accidents. Phrases such as “top personal injury attorneys” or “Personal injury attorney Colorado” dominate the rankings, making them among the costliest search terms worldwide. The most expensive keyword of all is “San Antonio car wreck attorney”, which has an astronomical rate of $670.44 per click.
Keywords such as these are heavily location-based, while having strong regional competition. This drives up ad rates significantly.
That said, lawyers are still open to shelling out good money for these kinds of leads, as customers would be highly motivated while providing substantial revenue to their firms.
Location, Location
Of the 22 keywords that were not related directly to legal services, it was location-specific terms related to insurance and water damage that were among the most expensive.
Terms such as “Austin TX auto insurance” or “Flood restoration Chicago” commanded large bids, with $388.58 and $346.49 costs for each click respectively.
Ultimately, it turns out that 58 of 100 of the most expensive keywords on the list are related to location, with competition in California, Texas, Florida, and Colorado being the toughest.
Brands
How Tech Logos Have Evolved Over Time
From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.
How Tech Logos Have Evolved Over Time
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.
In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.
How Many Times Has Google Changed Its Logo?
Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.
For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.
Company | Number of Logo Changes |
---|---|
8 | |
HP | 8 |
Amazon | 6 |
Microsoft | 6 |
Samsung | 6 |
Apple | 5* |
Note: *Includes color changes. Source: 1000Logos.net
Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.
And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.
Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.
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