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#WHATSTHERE | Sochi 2014 | Canadian Paralympic Team

Canadian Paralympic Team
2.17K subscribers
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247K views 11 years ago
With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities. It's not what's missing, it's what's there. Advertiser: Canadian Paralympic Committee Agency: BBDO, Toronto, Canada Additional credits: Creative Directors: Peter Ignazi, Carlos Moreno Associate Creative Directors: Simon Craig, JP Gravina Art Director: JP Gravina Copywriter: Simon Craig Agency Producer: Jennifer Morrison Account Director: Rebecca Flaman Account Supervisor: Jaya Rizzi Director: David Quinn Production Company: Sons & Daughters Director of Photography: Gabe Langlois Editor: Gord Koch Colourist: Wade Odlum / Alter Ego Music & Sound Design: RMW Music Photographer (print): Matthew Murnaghan Client: Karen O'Neill, Martin Richard, Julia Forbes Cast: Domi …...more
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#WHATSTHERE | Sochi 2014 | Canadian Paralympic Team
707Likes
247,065Views
2014Feb 4
With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities. It's not what's missing, it's what's there. Advertiser: Canadian Paralympic Committee Agency: BBDO, Toronto, Canada Additional credits: Creative Directors: Peter Ignazi, Carlos Moreno Associate Creative Directors: Simon Craig, JP Gravina Art Director: JP Gravina Copywriter: Simon Craig Agency Producer: Jennifer Morrison Account Director: Rebecca Flaman Account Supervisor: Jaya Rizzi Director: David Quinn Production Company: Sons & Daughters Director of Photography: Gabe Langlois Editor: Gord Koch Colourist: Wade Odlum / Alter Ego Music & Sound Design: RMW Music Photographer (print): Matthew Murnaghan Client: Karen O'Neill, Martin Richard, Julia Forbes Cast: Dominic Larocque, Tyler McGregor, Mark Arendz, Michelle Salt https://paralympic.ca/ -- The Canadian Paralympic Committee is a non-profit, private organization with 27 member sports organizations dedicated to strengthening the Paralympic Movement. The Canadian Paralympic Committee's vision is to be the world's leading Paralympic nation. Its mission is to lead the development of a sustainable Paralympic sport system in Canada to enable athletes to reach the podium at the Paralympic Games. By supporting Canadian high performance athletes with a disability and promoting their success, the Canadian Paralympic Committee inspires all Canadians with a disability to get involved in sport through programs delivered by its member organizations. Connect with us on social:   / cdnparalympics     / cdnparalympics   https://www.instagram.com/cdnparalymp...    / cdnparalympics     / cdnparalympics   https://paralympique.ca/ -- Le Comité paralympique canadien est une organisation privée sans but lucratif avec 25 organisations sportives membres consacrées à consolider le mouvement paralympique. La vision du Comité paralympique canadien est d'être le meilleur pays paralympique au monde. Sa mission est de diriger le développement d'un système sportif paralympique durable au Canada pour permettre aux athlètes de monter sur le podium aux Jeux paralympiques. En soutenant les athlètes canadiens ayant un handicap de haute performance et en faisant la promotion de leurs succès, le Comité paralympique canadienne inspire tous les Canadiens ayant un handicap pour qu'ils s'impliquent dans le sport grâce aux programmes offerts par ses organisations membres. #CanadianParalympicTeam

Canadian Paralympic Team

2.17K subscribers