TEXT MENTIONS ON THE
GOOGLE NEWS HOMEPAGE
Both
Clinton
Trump
Aug. 8, 2015
Dec. 22, 2015
Fallout from Donald
Trump calling Megyn
Kelly a bimbo on Twitter.
Trump says Hillary
Clinton was “schlonged”
by Obama in 2008.
July 5, 2016
July 19, 2016
FBI Director James
B. Comey rips into
Clinton’s use of private
email but files no charges.
The start of the
Republican National
Convention.
Both
Clinton
Trump
TEXT MENTIONS ON THE GOOGLE NEWS HOMEPAGE
Aug. 8, 2015
Dec. 22, 2015
July 5, 2016
July 19, 2016
Fallout from Donald
Trump calling Megyn
Kelly a bimbo on Twitter.
Trump says Hillary
Clinton was “schlonged”
by Obama in 2008.
FBI Director James
B. Comey rips into
Clinton’s use of private
email but files no charges.
The start of the
Republican National
Convention.
Both
Clinton
Trump
TEXT MENTIONS ON THE GOOGLE NEWS HOMEPAGE
Aug. 8, 2015
Dec. 22, 2015
July 5, 2016
July 19, 2016
Fallout from Donald Trump
calling Megyn Kelly a
bimbo on Twitter.
Trump says Hillary Clinton
was “schlonged” by
Obama in 2008.
FBI Director James B. Comey
rips into Clinton’s use of
private email but files no charges.
The start of the
Republican National
Convention.
Donald Trump is omnipresent. Hardly a day goes by without him calling into a news show, even if it means drawing viewers away from the Republican National Convention. His polarizing rhetoric, a trademark of his campaign from day one, all but guarantees that whatever he says will be covered — even by news outlets such as The Washington Post, whose credentials he has revoked.
On the flip side, Hillary Clinton is notoriously wary of the media. She still hasn’t held a news conference in 2016, and all her public communications are tightly controlled. Even when news about Clinton is driving the day, Trump always seems capable of commandeering the media’s attention in 140 characters or fewer.
Anyone paying attention to the presidential election can see the stylistic contrast between the two leading candidates. But can Trump’s media magnetism be quantified? Using the Internet Archive’s Wayback Machine, we tracked the front page of Google News for more than a year in an effort to do just that. Why Google News? It's run by robots and is a strong indicator of coverage and consumption volume.
How we compiled the front page of Google News
From June 16, 2015 to July 20, 2016
ORIGINAL IMAGE
AFTER PROCESSING
For every given day, screenshots are collected, then codified according to who is mentioned in the text.
Both
Clinton
Trump
MULTIPLE PER DAY
This is done for multiple images each day, in this case, 13 images.
COMPOSITE
MONTHLY
VIEW
Those images
are blended
into a daily
composite.
Then compiled
into a calendar.
ORIGINAL IMAGE
AFTER PROCESSING
MULTIPLE PER DAY
For every given day, screenshots are collected, then codified according to who is mentioned in the text.
This is done for multiple images each day, in this case, 13 images.
Both
Clinton
Trump
COMPOSITE
MONTHLY
VIEW
Those images are blended
into a daily composite.
Then compiled
into a calendar.
ORIGINAL IMAGE
AFTER PROCESSING
MULTIPLE PER DAY
COMPOSITE
MONTHLY
VIEW
For every given day, screenshots are collected, then codified according to who is mentioned in the text.
This is done for multiple images each day, in this case, 13 images.
Those images are blended
into a daily composite.
Then compiled
into a calendar.
Both
Clinton
Trump
The results are staggering but not at all surprising: Trump prominently appeared on the Google News homepage about two times more than Clinton did. (You can read more about how we arrived at this figure at the bottom of this page.)
Here is a month-by-month look at how Trump has dominated the news cycle:
June 16 to Sept. 30, 2015
Trump enters the race
MENTIONS IN TEXT
Clinton
Both
Trump
June 16, 2015
JUNE
Trump announces
candidacy
July 18-19, 2015
JULY
John McCain
statement:
‘He is not a
war hero’
AUGUST
Aug. 7-9, 2015
Post-debate feud
with Megyn Kelly
SEPTEMBER
Sept. 18
Trump doesn’t
correct anti-Muslim
questioner at rally
June 16, 2015
July 18-19, 2015
JULY
Trump announces
candidacy
John McCain
statement:
‘He is not a
war hero’
JUNE
Aug. 7-9, 2015
Post-debate feud
with Megyn Kelly
AUGUST
SEPTEMBER
Sept. 18
Trump doesn’t
correct anti-Muslim
questioner at rally
JUNE
June 16, 2015
Trump announces
candidacy
Aug. 7-9, 2015
July 18-19, 2015
Post-debate feud
with Megyn Kelly
JULY
AUGUST
SEPTEMBER
John McCain
statement:
‘He is not a
war hero’
Sept. 18
Trump doesn’t
correct anti-Muslim
questioner at rally
Trump burst onto the political scene in the most Trump way possible: stealing Jeb Bush’s thunder. Bush, seen then as the most viable Republican candidate, had formally announced his presidential bid a day earlier. In his announcement speech, Trump made the first of what would prove to be many inflammatory statements. “When Mexico sends its people, they’re not sending their best,” he said. He went on to say “they’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.”
The comment outraged Latino groups, and fact-checkers quickly debunked the idea of a link between Mexican immigrants and above-average crime rates. Univision dropped Trump’s Miss USA and Miss Universe pageants from its air; NBC followed suit. The fallout kept generating headlines for more than a week.
A month later, in front of a 3,000-person crowd of social conservative activists, Trump declared that John McCain is not war hero. The statement was widely condemned — within his own party — and some pundits predicted the end of the business mogul’s campaign, believing he had gone too far. Instead, national polls soon showed him as the GOP front-runner.
Then came the first Republican debate. Irked by a question from Fox News moderator Megyn Kelly, who noted his history of offensive remarks about women, Trump launched into a post-debate Twitter tirade. He said Kelly “really bombed” and retweeted a message calling the “Kelly File” host a bimbo. The next day, in an interview with CNN, Trump heaped more criticism on Kelly: “You could see there was blood coming out of her eyes, blood coming out of her wherever.”
Where was Hillary Clinton this whole time? Most high-profile Clinton coverage at this time revolved around a then-nascent email scandal and the upcoming, fourth-and-final Benghazi hearing. On Aug. 18, 2015, she held a news conference to discuss her handling of private emails. By most accounts, it did not go well.
Oct. 1 to Dec. 31, 2015
The year winds down
MENTIONS IN TEXT
Clinton
Both
Trump
OCTOBER
Oct. 7
Clinton opposes TPP,
reversing position
Oct. 22
Nov. 27
Fourth Benghazi
hearing
Trump reacts to questions
surrounding Ben Carson’s
life story
NOVEMBER
Nov. 27
Trump denies mocking
disabled New York
Times reporter
Nov. 14
Iowa Democratic
debate
Dec. 15
Vegas GOP
debate
DECEMBER
Dec. 8
The
Muslim
ban
Dec. 22
Dec. 19
Trump says Clinton
was ‘schlonged’
New Hampshire
Democratic debate
Oct. 7
Nov. 27
Trump reacts to questions
surrounding Ben Carson’s
life story
Clinton opposes TPP,
reversing position
OCTOBER
NOVEMBER
Nov. 27
Trump denies mocking disabled
New York Times reporter
Oct. 22
Nov. 14
Fourth Benghazi
hearing
Iowa Democratic
debate
DECEMBER
Dec. 8
The Muslim ban
Dec. 19
New Hampshire
Democratic debate
Dec. 15
Vegas GOP
debate
Dec. 22
Trump says Clinton
was ‘schlonged’
Oct. 7
Nov. 27
Dec. 8
Trump reacts to questions
surrounding Ben Carson’s
life story
The Muslim ban
Clinton opposes TPP,
reversing position
Dec. 15
Vegas GOP
debate
OCTOBER
NOVEMBER
DECEMBER
Oct. 22
Nov. 14
Nov. 27
Dec. 22
Dec. 19
Fourth Benghazi
hearing
Iowa Democratic
debate
Trump denies mocking disabled
New York Times reporter
Trump says Clinton
was ‘schlonged’
New Hampshire
Democratic debate
In early October, Clinton reversed her position on the Trans-Pacific Partnership, coming out against a signature Obama administration trade deal that she previously supported. That followed a September announcement in which she declared her opposition to the Keystone pipeline after prolonged hedging. Both moves were viewed in the press as shifts to the left, prompted by the surprising strength of her democratic socialist challenger in the Democratic primary, Sen. Bernie Sanders. Later in October, Clinton emerged relatively unscathed from an hours-long Benghazi hearing.
A November terrorist attack in Paris kept the spotlight on Clinton, who debated Sanders in Iowa the next day. But it wasn’t long before Trump’s antics thrust him back onto center stage. At a rally in South Carolina, he mocked a New York Times reporter with a physical disability. In early December, a few days after a mass shooting in San Bernardino, Calif., Trump called for a temporary “total and complete shutdown of Muslims entering the United States.” The proposal earned immediate entry into the pantheon of controversial Trump ideas, alongside the Mexican-funded border wall.
Trump finished the year under scrutiny for language he used to criticize Clinton. First, he said her use of the restroom during a Democratic debate was “too disgusting” to talk about. Then he said that she got “schlonged” by President Obama in the 2008 Democratic primary.
Jan. 1 to March 31, 2016
The primaries begin
MENTIONS IN TEXT
Clinton
Both
Trump
Jan. 2
Trump featured
in terrorist
propaganda video
JANUARY
Jan. 9
Muslim woman kicked
out of Trump rally
Jan. 17
Jan. 28
Jan. 29
South Carolina
Democratic debate
Iowa GOP
debate
Clinton
emails
Feb. 1
Feb. 12
Iowa
caucuses
Democratic
debate
FEBRUARY
Feb. 29
Feb. 23
Feb. 27
David Duke
endorses Trump
Trump wins
Nevada
Clinton wins
South Carolina
March 1
March 11
Trump wins big on
Super Tuesday
Trump cancels
Chicago rally
MARCH
March 30
Video of Trump campaign manager
Corey Lewandowski assaulting reporter
JANUARY
Jan. 2
Trump featured in
terrorist propaganda video
Jan. 9
Muslim woman
kicked out of
Trump rally
Jan. 17
Jan. 28
Jan. 29
South Carolina
Democratic debate
Iowa
GOP debate
Clinton
emails
Feb. 1
Feb. 12
March 1
March 11
Iowa
caucuses
Democratic
debate
Trump wins big on
Super Tuesday
Trump cancels
Chicago rally
FEBRUARY
MARCH
Feb. 29
Feb. 23
Feb. 27
March 30
David Duke
endorses Trump
Trump wins
Nevada
Clinton wins
South Carolina
Video of Trump campaign manager
Corey Lewandowski assaulting reporter
Jan. 9
Feb. 1
Feb. 12
March 1
March 11
Muslim woman kicked
out of Trump rally
Iowa
caucuses
Democratic
debate
Trump wins big on
Super Tuesday
Trump cancels
Chicago rally
JANUARY
FEBRUARY
MARCH
Jan. 2
Trump featured in
terrorist propaganda video
Jan. 17
Jan. 28
Jan. 29
Feb. 29
Feb. 23
Feb. 27
March 30
South Carolina
Democratic debate
Iowa
GOP debate
Clinton
emails
David Duke
endorses Trump
Trump wins
Nevada
Clinton wins
South Carolina
Video of Trump campaign manager
Corey Lewandowski assaulting reporter
The new year rang in with news that Trump had become a terrorist recruiting tool. A propaganda video produced by the Somali-based al-Qaeda affiliate al-Shabab featured footage of Donald Trump calling for a ban on foreign Muslims entering the United States. Trump responded by saying the policies of President Obama and Hillary Clinton were to blame for the rise of the Islamic State. A week later, Rosa Hamid, a Muslim woman silently protesting at a Trump rally, was kicked out of the event after being jeered by the crowd.
Late in January, Clinton actually stole Trump’s thunder for a change — but not in a good way. The day after a Republican debate in Iowa, the State Department said it had determined that top secret information had passed through Clinton's private email server.
Jan. 29, 2015
5:15 a.m.
4:32 p.m.
9:25 p.m.
Coverage of the
Iowa GOP debate,
often mentioning
Trump
State Department
announces Clinton
sent ‘top secret’ material
using her private email
Jan. 29, 2015
2:44 a.m.
5:15 a.m.
10:32 a.m.
1:56 p.m.
4:32 p.m.
7:09 p.m.
9:25 p.m.
Coverage of the Iowa GOP debate,
often mentioning Trump
State Department announces
Clinton sent ‘top secret’ material
using her private email
Jan. 29, 2015
2:44 a.m.
5:15 a.m.
10:32 a.m.
1:56 p.m.
4:32 p.m.
7:09 p.m.
9:25 p.m.
Coverage of the Iowa GOP debate,
often mentioning Trump
State Department announces Clinton sent
‘top secret’ material using her private email
On Feb. 1, Clinton came close to losing the Iowa caucuses but escaped with a narrow victory; Trump finished second to Sen. Ted Cruz (R-Tex.). Trump won his primary contest in New Hampshire, but Clinton lost there to Sanders. February also included Sarah Palin’s endorsement of Trump — an irresistible media moment that brought Tina Fey back to “Saturday Night Live.” After Trump won the Nevada caucuses, coverage focused on how Trump had defied conventional wisdom and emerged as the clear favorite to win the GOP nomination.
Late in February and into March, Trump bungled questions about an endorsement by white supremacist David Duke yet seemed to pay no price. He won big on Super Tuesday, and after a long string of victories picked up the endorsement of former rival Ben Carson.
On March 11, Trump canceled a rally in Chicago, citing safety concerns, as supporters and protesters tussled on city streets. The next day, a man broke through a police barricade in Dayton, Ohio, while Trump was speaking.
And in late March, police in Jupiter, Fla., released a video showing then-Trump campaign manager Corey Lewandowski grabbing a female reporter by the arm.
April 1 to July 20, 2016
Full steam ahead to the convention
MENTIONS IN TEXT
Clinton
Both
Trump
APRIL
April 5
Trump and Clinton
lose Wisconsin
April 19
April 25
New York
primaries
Cruz and Kasich
team up
May 3
May 14
Trump wins Indiana;
Cruz drops out
Trump recordings
MAY
May 25
May 26
Trump clinches
nomination
State Department report
criticizes Clinton email use
June 8
JUNE
Clinton clinches
nomination
June 21
Trump and Clinton
trade a series of blows
July 5
JULY
Announcement by
FBI Director
James B. Comey
July 14
Trump insiders
hint Pence as VP,
with official
selection on
July 15
July 19
Start of the Republican
National Convention
April 5
May 3
May 14
Trump and Clinton
lose Wisconsin
Trump wins Indiana;
Cruz drops out
Trump recordings
APRIL
MAY
April 19
May 25
May 26
April 25
New York
primaries
State Department report
criticizes Clinton email use
Trump clinches
nomination
Cruz and Kasich
team up
July 5
June 8
JULY
JUNE
Announcement by
FBI Director
James B. Comey
Clinton clinches
nomination
July 14
Trump insiders
hint Pence as VP,
with official
selection on
July 15
July 19
Start of the Republican
National Convention
June 21
Trump and Clinton
trade a series of blows
April 5
May 3
May 14
June 8
Trump and Clinton
lose Wisconsin
Trump wins Indiana;
Cruz drops out
Trump recordings
Clinton clinches
nomination
APRIL
MAY
JUNE
April 19
May 25
May 26
June 21
April 25
New York
primaries
State Department report
criticizes Clinton email use
Trump clinches
nomination
Trump and Clinton
trade a series of blows
Cruz and Kasich
team up
July 5
JULY
Announcement by
FBI Director
James B. Comey
July 14
Trump insiders hint
Pence as VP, with official
selection on July 15
July 19
Start of the Republican
National Convention
April began in disappointing fashion for Clinton and Trump, as both suffered defeats in Wisconsin. But big wins in their shared home state of New York restored a sense in the media that a Clinton-Trump matchup in the general election was inevitable.
In a last-gasp effort to deny Trump the nomination, Cruz and Ohio Gov. John Kasich formed an alliance in which Kasich agreed to stop campaigning in Indiana and Cruz pulled out of New Mexico and Oregon. Although Kasich and Cruz were the ones taking action, Trump was the impetus — and the focus of news reports that were ostensibly about his rivals.
The Kasich-Cruz plan failed; Trump won all three states. After losing Indiana, Cruz dropped out of the race. Kasich followed the next day, leaving Trump as the presumptive nominee. On May 26, he crossed the threshold of 1,237 delegates needed to clinch the nomination.
One day earlier, the State Department’s inspector general released a report that was highly critical of Clinton’s email practices. But the key development in the email saga occurred on July 5, when FBI Director James B. Comey slammed Clinton and her staff for being “extremely careless” with classified information but recommended no criminal charges against her.
While Clinton made news with one big controversy heading into summer, Trump grabbed the media’s attention with several smaller ones — ones that never involved the specter of indictment, anyway. He said an American-born federal judge is unable to preside fairly over a civil case involving Trump University because he is Hispanic and therefore has an “inherent conflict of interest.” He feuded publicly with Sen. Elizabeth Warren (D-Mass.), a possible Clinton running mate, calling her “Pocahontas” in reference to her claim of Native American heritage. He hailed the Brexit vote in the United Kingdom as a “great thing” and invited comparisons to his own campaign.
Then came Trump’s selection of vice presidential candidate Mike Pence, the governor of Indiana, after weeks of media speculation. Now, of course, his convention is underway, complete with a plagiarism scandal. With Trump’s acceptance speech on tap for Thursday night, his next domination of a news cycle is only hours away.
How we did it
Using the Wayback Machine, we gathered archived versions of the Google News homepage starting when Trump announced his candidacy on June 16, 2015, up until July 20, 2016.
The Wayback Machine is a service of Internet Archive, a San Francisco based non-profit and has been capturing snapshots of the public web for the past 20 years. Google News is a computer-generated news service that pulls content from more than 75,000 publishers in 40 languages spanning more than 40 countries.
The Wayback Machine has archived nearly 13,000 versions of the Google News homepage for the time frame we were focusing on, and of those, we sampled about 5,000. The Wayback Machine archives pages anywhere from multiple times an hour to once every few hours; We sampled our set of archived copies so each capture of the Google News homepage no less than an hour apart from the preceding capture.
After extracting the pages, we analyzed the underlying HTML to classify parts of the page as mentioning Trump, Clinton or both. In all, we looked at 3.5 million elements that contained text, and found that about 60,000 mentioned Trump, about 25,000 mentioned Clinton, and just over 4,000 mentioned both candidates.
After extracting the pages, we programmatically highlighted the blocks of text with a color corresponding to what the block mentioned.
After creating multiple classified snapshots per day, we blended them together to create an average for each day, then arranged them in a calendar form, which is the visual device used throughout this article.
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