Caviar diplomacy in Azerbaijan

How does an autocratic regime divert attention abroad from its human-rights record and discourage the opposition at home? In the case of Azerbaijan, through lavish extravaganzas and high-end lobbying

By Matthew Valencia

Some call it the Paris of the Caspian; others purr that it is the caviar-producing region’s Dubai. But on the weekend of June 18th and 19th the comparisons were with Monaco. Baku’s first-ever Formula 1 race took place on a 6km (4-mile) street circuit in the heart of Azerbaijan’s capital. On the longest straight, cars screamed up to 354kph (220mph), whooshing past the imposing, Stalin-era Government House and a marble-paved waterfront promenade. The circuit also incorporated fiendishly tight chicanes in a section that winds picturesquely around the walls of Baku’s UNESCO-protected old town.

The juxtaposition of medieval and modern architecture – the latter itself a mix of communist kitsch and modernist, skyscraping hotels and office blocks, built on hydrocarbon wealth – was stunning. “Wow! It’s all either centuries old or ten minutes old,” enthused a team official. Draped over the side of one of Baku’s half-dozen five-star hotels was a giant banner announcing that “The speed is higher in the land of fire” (as Azerbaijan is known because, some say, of its flaming surface-oil deposits). At night the façades of Baku’s tallest skyscrapers (above) were turned into giant LED-display screens showing figures waving chequered flags. Adding to the sense of unreality were the hundreds of purple-sprayed London taxis on the streets.

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