Politics

The social media ads Russia wanted Americans to see

Facebook ads purchased by Russia are pictured. | Facebook/Democratic House members

Russian accounts bought thousands of social media ads on hot-button U.S. issues ranging from Black Lives Matter to illegal immigration, according to members of the House intelligence panel.

In November, lawmakers released a batch of those ads. On Thursday, they published all of the ads identified by Facebook as being connected to the Kremlin-linked Internet Research Agency.

Here is a sampling of ads purchased by Russian-linked accounts and aimed at U.S. Facebook and Instagram users:

Benghazi

According to the ad, the mother of one of the people killed in the attack on U.S. government facilities in Benghazi, Libya, said in a television interview that there was a “special place in Hell” for people like Hillary Clinton. Pat Smith made the comments in a 2016 interview on Fox Business. The ad shows an image of Clinton on Capitol Hill.

Posted on: Facebook
Created: March 2016
Targeted: People ages 18 to 65+ who like the group “Being Patriotic” or have friends connected to the group
Results: 4,668 impressions, 783 clicks
Ad spend: 511.53 rubles ($8.27)

Talk to a Muslim

“We really need to stop Islamophobia and the fear of Muslims,” the ad reads.

Posted on: Facebook
Created: March 2016
Targeted: People ages 18 to 65+ who like the group “Muslims of America” or have friends connected to the group
Results: 1,640 impressions, 213 clicks
Ad spend: 500 rubles ($8.09)

Border security

“No invaders allowed” reads a yellow sign in this ad, which plays off Republican calls during the 2016 campaign for enhanced border security measures.

Posted on: Facebook
Created: February 2016
Targeted: People ages 18 to 65+, excluding people who like the group “Secured Borders”
Results: 97,529 impressions, 15,254 clicks
Ad spend: 92,711.37 rubles ($1499.14)

Native Americans

This ad, targeted to people interested in the American Indian Movement and other similar topics, says the Oglala Lakota had “good relationships” with the U.S. government but were moved onto a reservation.

Posted on: Facebook
Created: January 2017
Targeted: People ages 18 to 65+ whose interests match “American Indian Movement,” “Native American Indian Wisdom,” “Cherokee language” or “Cherokee Nation”
Results: 1,210 impressions, 203 clicks
Ad spend: 3,200 rubles ($3.23)

Black Lives Matter

This ad features images of three African-Americans whose deaths — either from police shootings or while in police custody — inspired protests and called attention to the “Black Lives Matter” movement: Michael Brown in Ferguson, Mo.; Tamir Rice in Cleveland; and Freddie Gray in Baltimore.

Posted on: Facebook
Created: July 2015
Targeted: People ages 18 or older in Georgia, Maryland, Missouri or Virginia
Results: 201,428 impressions, 12,127 clicks
Ad spend: 53,425 rubles ($915)

Blue Lives Matter

An image of police saluting a fallen comrade and a flag-draped casket blames a “Black Lives Matter” activist for “another gruesome attack on police.” The fine print, however, describes a Boston “gun battle” in which officers were shot and critically injured — making it unclear whose funeral is being depicted. In any case, the ad warns that Hillary Clinton is “the main hardliner against cops” and says that “among all the candidates Donald Trump is the one and only who can defend the police from terrorists.”

Posted on: Facebook
Created: October 2016
Targeted: People age 18 or older who like the Facebook group “Being Patriotic”
Results: 3,362 impressions, 761 clicks
Ad spend: 500 rubles ($8.56)

‘Buff Bernie’ coloring book

This ad promoted a coloring book called “Buff Bernie,” filled with “very attractive doodles of Bernie Sanders in muscle poses.” It added that “I’ve recently heard some hateful comments from the Hillary supporters about Bernie Sanders and his supporters” — language aimed at stirring up the kinds of intra-party divisions that would later flare after the first release of Russian-hacked Democratic Party documents during the summer of 2016.

Posted on: LBGT United group on Facebook
Created: March 2016
Targeted: People ages 18 to 65+ in the United States who like “LGBT United”
Results: 848 impressions, 54 clicks
Ad spend: 111.49 rubles ($1.92)

Trump is ‘Not My President’

Created the day after the election, this ad proclaimed that “racism won, ignorance won, sexual assault won” and invited people to a rally in New York City’s Union Square where they could “march against Trump.” The ad may not have been necessary — Trump’s critics turned out en masse for rallies much like this during that weekend.

Posted on: Facebook
Created: November 2016
Targeted: People 18 to 65+ living within 10 miles of New York who like or have friends connected to the Facebook group “BM”
Results: 188 impressions, 26 clicks
Ad spend: 113 rubles ($1.93)

Bernie Sanders: Clinton Foundation is a ‘Problem’

This ad, from around the time when Hillary Clinton secured the Democratic nomination, cites Sanders’ criticism of donations given to the Clinton Foundation — but it also goes beyond Sanders’ rhetoric by calling the foundation “an ‘organized crime at it’s finest [sic].” It also accuses Clinton of disregarding the rights of women, gays and lesbians in foreign countries. It finishes: “So, why are so many people going to vote for her?”

Posted on: Facebook
Created: June 2016
Targeted: People ages 18 to 65+ interested in Bernie Sanders
Results: 1,938 impressions, 222 clicks
Ad spend: 500 rubles ($8.56)

Teaching children about guns

This image of an adult and a child wielding guns included the text that “this is the way our children have to be raised,” adding: “Follow us if this video makes you proud!”

Posted on: Instagram
Created: April 2016
Targeted: People ages 13 to 65+ who are interested in the tea party or Donald Trump
Results: 108,433 impressions, 857 clicks
Ad spend: 17,306 rubles ($297)

Satan: ‘If I Win Clinton Wins!’ Jesus: ‘Not If I Can Help It!’

This ad by the “Army of Jesus” invited people to elect “a president with godly moral principles,” calling Hillary Clinton “a Satan.” While Donald Trump “isn’t a saint by any means, he’s at least an honest man and he cares deeply for his country,” it says.

Posted on: Facebook
Created: October 2016
Targeted: People age 18 to 65+ interested in Christianity, Jesus, God, Ron Paul and media personalities such as Laura Ingraham, Rush Limbaugh, Bill O’Reilly and Mike Savage, among other topics
Results: 71 impressions, 14 clicks
Ad spend: 64 rubles ($1.10)

Texas: Get Ready to Secede!

This ad promoted an event on the Saturday before the November election urging “fellow Texans” to “say a strong NO to the establishment robbers” and “the crimes committed by Killary Rotten Clinton.” It adds: “Let’s remind them what Texas is made of and show that we’re ready to secede!”

Posted on: Facebook
Created: October 2016
Targeted: People ages 18 to 65+ who like the Facebook group “Heart of Texas”
Results: 16,168 impressions, 2,342 clicks
Ad spend: 3,200 rubles ($55)

Flag-draped casket

The ad, featuring a woman sobbing over a flag-draped casket, tells readers that “Killary Clinton will never understand what it feels like to lose the person you love for the sake of your country.” The headline, “What Difference Does It Make?”, is taken from a controversial section of Clinton’s testimony during one of the congressional Benghazi hearings.

Posted on: Instagram
Created: August 2016
Targeted: People ages 18 to 65+ interested in military veterans, including those from the Iraq, Afghanistan and Vietnam wars
Results: 17,654 impressions, 517 clicks
Ad spend: (3,083 rubles) $53