Technology
The 50 Most Visited Websites in the World
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The 50 Most Visited Websites In the World
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If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. On today’s internet, a handful of giants have unmatched dominance.
Top Three Websites (Monthly visits):
- Google: 92.5 billion
- YouTube: 34.6 billion
- Facebook: 25.5 billion
Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop—a majority of these activities migrated online.
In this new visualization, we look at the most visited websites around the world, drawing data from SimilarWeb (as of November 2020).
The Top Global Websites
Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.
Rank | Website | Monthly Visitors | Country of Origin | Category |
---|---|---|---|---|
1 | Google.com | 92.5B | U.S. | Search Engines |
2 | Youtube.com | 34.6B | U.S. | TV Movies and Streaming |
3 | Facebook.com | 25.5B | U.S. | Social Networks and Online Communities |
4 | Twitter.com | 6.6B | U.S. | Social Networks and Online Communities |
5 | Wikipedia.org | 6.1B | U.S. | Dictionaries and Encyclopedias |
6 | Instagram.com | 6.1B | U.S. | Social Networks and Online Communities |
7 | Baidu.com | 5.6B | China | Search Engines |
8 | Yahoo.com | 3.8B | U.S. | News and Media |
9 | xvideos.com | 3.4B | Czech Republic | Adult |
10 | pornhub.com | 3.3B | Canada | Adult |
11 | Yandex.ru | 3.2B | Russia | Search Engines |
12 | Whatsapp.com | 3.1B | U.S. | Social Networks and Online Communities |
13 | Amazon.com | 2.9B | U.S. | Marketplace |
14 | xnxx.com | 2.9B | Czech Republic | Adult |
15 | Zoom.us | 2.7B | U.S. | Computers Electronics and Technology |
16 | Live.com | 2.5B | U.S. | |
17 | Netflix.com | 2.4B | U.S. | TV Movies and Streaming |
18 | Yahoo.co.jp | 2.4B | Japan | News and Media |
19 | Vk.com | 1.8B | Russia | Social Networks and Online Communities |
20 | Reddit.com | 1.6B | U.S. | Social Networks and Online Communities |
21 | Office.com | 1.6B | U.S. | Programming and Developer Software |
22 | Naver.com | 1.5B | South Korea | News and Media |
23 | Pinterest.com | 1.3B | U.S. | Social Networks and Online Communities |
24 | Discord.com | 1.2B | U.S. | Social Networks and Online Communities |
25 | Linkedin.com | 1.2B | U.S. | Social Networks and Online Communities |
26 | Cnn.com | 1.2B | U.S. | News and Media |
27 | xhamster.com | 1.2B | Cyprus | Adult |
28 | Microsoft.com | 1.1B | U.S. | Programming and Developer Software |
29 | Mail.ru | 1.1B | Russia | |
30 | Globo.com | 1.0B | Brazil | News and Media |
31 | Bing.com | 1.0B | U.S. | Search Engines |
32 | Twitch.tv | 1.0B | U.S. | Video Games Consoles and Accessories |
33 | Google.com.br | 1.0B | Brazil | Search Engines |
34 | QQ.com | 981.3M | China | News and Media |
35 | Microsoftonline.com | 968.9M | Unknown | Programming and Developer Software |
36 | ebay.com | 957.1M | U.S. | Marketplace |
37 | Msn.com | 885.4M | U.S. | News and Media |
38 | News.yahoo.co.jp | 839.8M | Japan | News and Media |
39 | Duckduckgo.com | 819.4M | U.S. | Search Engines |
40 | Ok.ru | 764.9M | Russia | Social Networks and Online Communities |
41 | Walmart.com | 718.6M | U.S. | Marketplace |
42 | Bilibili.com | 686.0M | China | Animation and Comics |
43 | Tiktok.com | 663.2M | China | Social Networks and Online Communities |
44 | Paypal.com | 657.2M | U.S. | Financial Planning and Management |
45 | Google.de | 624.5M | Germany | Search Engines |
46 | Amazon.co.jp | 619.2M | Japan | Marketplace |
47 | Aliexpress.com | 611.0M | China | Marketplace |
48 | Amazon.de | 608.8M | Germany | Marketplace |
49 | Rakuten.co.jp | 593.4M | Japan | Marketplace |
50 | Amazon.co.uk | 579.7M | United Kingdom | Marketplace |
Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.
As the leading search engine in China, Baidu (#7) received 5.6 billion visitors in November. Baidu is also branching out its business— venturing into electric vehicles (EVs) in a partnership with China-based automaker Geely.
As video conferencing vaulted in demand during the pandemic, Zoom (#15), launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.
The Most Visited Websites, By Country of Origin
With 27 sites on the list, the U.S. remains a dominant player. While its reach is highly concentrated on a global level, just a handful of companies own a majority of these sites.
See the static version of each regional graphic here.
Microsoft (#28), for instance, owns seven of the top sites in the world including LinkedIn (#25) and Live.com (#16). Amazon (#13), on the other hand owns five including Twitch.tv (#32), along with popular Amazon-focused domains in Japan, U.K., and Germany.
China holds five top websites: Baidu (#7), QQ (#34), Bilibili (#42), TikTok (#43), and AliExpress (#47). The Tencent-owned QQ.com, ranks as the top news site in China, with over 981 million monthly visits. Like WeChat, QQ also provides a popular messaging platform.
Just four of the most visited websites globally are based in both Russia and Japan, while the rest of the world account for 10 top sites altogether.
Reaching New Heights
While global internet patterns are clearly dominated by a few titans, what can we make of their recent traffic growth?
Between June 2019 and November 2020, Google’s monthly visitors increased 52.9%. Among the most visited websites globally, this rate of growth falls only behind Instagram (#6) at 89.1% and Twitter (#4) at 67.1%.
Wikipedia (#5), a non-profit website that originated in 2001 by Larry Sanger and Jimmy Wales realized over 30% growth.
While large tech companies have only accelerated their market share—Google makes up roughly 90% of the search ad market—several regulatory bodies are placing greater scrutiny on them. An October 2020 antitrust report suggested that Big Tech is in fact anti-competitive, drawing comparisons with oil tycoons of the 19th and 20th centuries.
With these key forces in mind, it raises a critical question: is there a limit to their growth?
Brands
How Tech Logos Have Evolved Over Time
From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.
How Tech Logos Have Evolved Over Time
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.
In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.
How Many Times Has Google Changed Its Logo?
Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.
For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.
Company | Number of Logo Changes |
---|---|
8 | |
HP | 8 |
Amazon | 6 |
Microsoft | 6 |
Samsung | 6 |
Apple | 5* |
Note: *Includes color changes. Source: 1000Logos.net
Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.
And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.
Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.
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