The retro camera fanatics at Lomography are diving into the world of instant photography with a colorful new shooter packed with all the charm and nostalgia of the 35mm Lomos you've known for years. It follows from the spirit of the Impossible Project, which proved that stirring up interest in lo-fi photo is eminently possible
The Lomo'Instant Camera is built for the widely available Fujifilm Instax Mini film—the same cartridges you stuff into Fuji's super fun new Instax Mini 90. The Lomo'Instant replicates many of the features of Fuji's rebooted camera, like multiple exposures on a single slice of film and a long-exposure bulb mode.
Here's Lomo's edge: the camera ships with a series of color gels so that you can add the filters popularized by Instagram to your photos in real life. (This also happens to be the way photographers got gauzy colored effects on their photos before digital imaging.) And because this is Lomography, you can count on the company to keep popping out new accessories for the camera once it's available.
It's hard to believe Lomography doesn't make an instant camera yet, given the company's deep love for the analog past of photography. Like other recent Lomography experiments, the Lomo'Instant is being launched as a Kickstarter, the last of which shipped on schedule. And if you dive in early, you'll be able to get a Lomo'Instant for just $70, much cheaper than the $120-$150 final retail price.